In recent years, augmented reality (AR) has been growing at a faster pace. With a combination of enhanced interactivity, sound, and visuals, AR contributes to the way users receive information. Augmented reality, known as one of the powerful engagement tools, is being used by most mobile app companies for creating AR devices.
With a heavy boost in augmented reality devices’ production, mobile app development’s scope increases more rapidly. It will further help the app development companies embark on new ventures with mobile applications suitable for different devices. With the help of augmented reality applications, users can view products in a much better way. Not just this, they can communicate with business providers with their mobile phones.
In this blog, we will take a deep dive into augmented reality mobile app development and how it has helped uplift mobile app development. And when it comes to taking advantage of the latest technologies for uplifting mobile app development to the next level, the best react native app development company like ForceBolt can help you satisfy all your needs by offering the high-quality react native application development services.
Introduction To Augmented Reality
Combining digital elements with the physical world, augmented reality rapidly paves the way for its growth among mobile development companies. AR is known as virtual reality (VR), but AR is not VR. Notably, a headset such as an Oculus Rift is required in AR. This advanced version enables app development companies to transmit digital information in the physical world.
Let’s understand this with an example. Do you remember the game Pokémon Go? It was so popular among youngsters. It was such a unique app that was a mix of virtual and physical reality. The game used augmented reality technology and got 900 million downloads in its initial release. The revenue made by this game app was $1.2 billion.
How Augmented Reality Mobile App Development Is Transforming Customer Experience & Business
- Provides quality online shopping experience: Before buying any product, customers prefer to watch unboxing or demo videos to learn about the product. AR apps offer visualization and configuration of their products in the real world. This will not let the customer have any requirements and will ease their decision-making process.
- All-new eLearning experience – Nowadays, eLearning is becoming popular among educational institutions, which has benefitted AR technology. Online education has become more creative and innovative with the help of augmented reality apps. Tutors can take advantage of virtual graphics and help students understand the concept in real-time. Chromville Science and ZooBurst are the two famous AR apps in the education sector.
- Improves brand awareness: Augmented reality apps have helped businesses enhance their brand identity and awareness. It provides the companies with the benefit of leaving their competitors behind and attracting potential customers. AR apps prove themselves as the driving force in mobile app marketing.
- Better in-store experience – Everyone wants to have the ability to try clothes at the comfort of their house. And, this has been possible with augmented reality technology. Mobile applications that work based on AR provide a feature of virtual fitting rooms to its customers. Some companies in the retail sector which are examples of augmented reality are Sephora, L’Oréal, and Converse.
- Location-based augmented reality apps: The mobile applications run on AR use the geolocation data and provide the information of a particular location. Such applications provide the users with a complete tour of the city of their preferred location on their mobile phone itself. This technology will even let you find the place of your car parking.
What’s Ahead Of Augmented Reality For Businesses?
With the changing scenario of the digital world, consumers have been using AR more enthusiastically. Business from the different sections is taking advantage of this technology and attracting existing and new customers. Recently, IKEA, the world’s famous furniture manufacturing company has launched its augmented reality application. With this, the company allows its customers to visualize its products in real-time on their mobile phones. For instance, testing how a couch looks in their living room or how a chair would look at the corner of the balcony.
By providing people a whole new level of experience augmented reality is a game-changer technology. It can revolutionize smartphones with extraordinary mobile applications. Apple and Google have already started acquiring their place in this industry. If you are a budding app developer with some great ideas, it is the right time to get going. Augmented reality technology will promise you to boost your business revenues and captivate more customers.
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